How to Improve Your Article Click Through Rate by 150%?
So you’ve spent ages creating the perfect headline, hours crafting the perfect content now what?
It’s the Article ‘resource box’ – sometimes better known as the signature or bio box. This is where the article directories allow you to sell yourself and put links back to your site.
So what do most people do here?
They start with their name, talk about themselves in the third person, and put a list of their awards and achievements and a list of every web site they own!
And what does this do?
Research shows that this type of resource box typically makes 5% of its readers click through to the author’s site. That’s not very good for all your hard work is it?
So why is this?
Well one reason is that when the reader reaches the “John Smith is…..” the first thing people think is:
“Oh, that’s the end of the article” and they move on – sorry to tell you, they’re not interested in you and your achievements.
So what should you do?
First of all don’t make them think that the article has finished, by using a closing paragraph. Continue into the resource box by talking about them and what you can do for them. Make them think they really need the next piece of information you’re going to give them – make it compelling!
Make it relevant to what you’ve already been talking about. i.e. don’t tell them they can get more information on fishing if your article was about cameras. Don’t laugh it happens!
Give them a call to action! – Tell them what to do, i.e. click here…. go here…. Make it bold; make it obvious, otherwise they just don’t.
Give your name and a clickable link to the website you want them to go to, but don’t make a list of all the websites you own – there’s a copywriting rule that says: the less choice you give them the better – too much choice they just don’t bother!
Offer something for FREE, that’s even better.
It has been shown that putting a little thought into your resource box like this can increase your Article click through rate by 150% so it’s well worth doing.
Now just a little bonus in case you don’t know how to make clickable links, I’ll give you the html code here:
<a href=”http://www.yourwebsitehere.com“> clickhere</a>
Where ‘www.your website .com‘ is the URL you want them to go to (and is hidden from view on your page) and the clickhere is the clickable link that is visible (this can be any word you want it to be) In fact for SEO purposes it’s a better idea to make that word your ‘Keyword‘.
Hope that makes sense.
To your success,
